The Australian Catalogue Association: As a foundation member of the Australian Catalogue Association, PMP have worked closely with the Australian Catalogue Association to help grow and protect the broader catalogue industry.
‘The Australian Catalogue Association was formed in 1992 and in 2014/15, with the inclusion of New Zealand, rebranded to Australasian Catalogue Association (ACA).
It represents the producers and distributors of catalogues. The ACA also provides a forum for the promotion of catalogues as an effective advertising medium on its own merits or part of an effective multichannel communication marketing mix.
To support and promote the effectiveness of catalogues as a communication medium, the ACA measures and builds metrics across Audience Reach, Distribution Volume, Market Segmentation, Value, Effectiveness and ROI. This report forms the second of the ACA’s annual industry update and will be supported by six monthly Industry Valuation Report updating the market The ACA further endeavours to enhance public knowledge and awareness of catalogues as a valuable and sustainable advertising channel across both Australia and New Zealand. The metrics presented within this report have been compiled over the past five years from a collection of sources including independent research, research commissioned by the ACA, the ACA research team and affiliated bodies.’
PMP Limited has supported the launch of the Two Sides Initiative into Australia. PMP Limited are active participants in the achieving the objectives of the Two Sides association and work closely with our clients and peers in achieving the greater goals of the industry.
TWO SIDES AUSTRALIA MISSION STATEMENT:
‘Two Sides Australia’ is an initiative by companies from the Graphic Communications Value Chain including forestry, pulp, paper, inks and chemicals, prepress, press, finishing, publishing, printing and distribution. Our common goal is to promote the responsible production and use of print and paper, and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium.
THE TWO SIDES VISION:
The Two Sides Initiative promotes the sustainability of Print and Paper and dispel common environmental misconceptions by providing users with factual information on why Print and Paper is an attractive, Practical and Sustainable communications medium.